Web design tips are the name of the game today. Having a web presence is essential to any business. It improves visibility, credibility, and ease of access to your business. However, it’s not just a matter of having a website. That website needs to be beautiful. It needs to instantly convey what your company does or provides and look good while doing it. That’s the mysterious part to a lot of people. Today, we’re giving some web design tips that will help you improve the look of your site and people’s reactions to it.
It only takes a person surfing your site around 5 seconds to decide if they should continue viewing your page or move on to another. It’s the brutal reality of the online marketplace. People have tons of options, and they don’t necessarily need your site. You have to make them want your site. Will 200 million active websites on the internet – many of them probably your competition – you must have a website that pops with high production value.
Web Design Tips for a More Effective Site
Earlier, we talked about why websites are important to small businesses. Hopefully, you read that and are well on your way to creating a website for your business. while you’re on your website building journey, remember some key points along the way. Whether you implement these tips yourself or you pass them on to your designer, these tips can help you build a website that’s more effective.
Top Left Logo Placement
Logo placement is crucial because it serves as an anchor for the rest of the page. America and other English-speaking countries read from left to right, so it only makes sense to place your logo in the upper left portion of your website. In addition, this placement is the gold standard for web design worldwide. Even non-English speaking users remember a website more when the logo is in this area. In fact, this logo placement in web design converts to almost 90% of visitors remembering the site, according to Nielsen Norman Group.
An easy to spot logo that pops up naturally in a consumer’s eye line will immediately click with them, anchoring your business and logo image in their mind. It’s an easy way to ensure a more connected experience that translates to brand recognition later.
SSL Certificates are a Must
SSL, or Secure Socket Layer, is an absolute must for your website. In the first place, it offers effective security for your users. When you browse or shop a website with an SSL certificate, you know your digital data – including payment information – is safe. In addition to that, many browsers either won’t allow a website without this SSL certification to open or they will give a message that the website is not secure with a manual prompt to continue to the site. In either case, customer confidence tanks. They can and will simply close the window and find another site.
White Space is Key
Just like interior design and artwork, white space plays a big role in great web design. In paintings, white space helps move the eye from one area to the next. In the same way, white space on your webpage helps direct your potential customers to the next section of the page you want them to notice. It’s an effective way to guide their eyes that they aren’t even aware of.
Optimize Your Photos
Perhaps one of the biggest web design tips here is to optimize your images. If content on the internet is king, then speed is Queen. People don’t want to wait on anything, especially a website. If your site takes forever to load due to picture files that are far larger than they should be, you’re going to lose customers. The rule of thumb is to reduce your picture file sizes as much as possible without sacrificing quality, which will drastically increase your webpage loading speed.
Optimize Your Site
In the same way that overly large picture files slow down your site, so does a poorly optimized site. This is especially true if you’re running Word Press or use an ad network. With so many plugins available on Word Press and so many bloggers becoming part of ad networks, there is no end to the ways that a website can be dragged down. If you use plugins, ensure that they are all optimized to their most updated version and that they work with your theme. If you are with an ad network, ensure that the ads which are supposed to bring in revenue aren’t costing you by dragging down your loading time.
Icons are Your Friend
We live in an icon world. From road signs to social media. Icons are part and parcel of our everyday lives. Use them on your website to make it easy for users to spot important areas like FAQs, contact pages, and the like. Icons make page navigation even faster and easier for your users because our minds have become used to using pictures as a quick way to intake and process information.
These Web Design Tips are Key
There are tons of tweaks you can make to your website to help make it look better or more easy to use, but the web design tips above are the ones to start with first. If your website has a memorable log, loads fast, and is easy to navigate, you’ve already solved every major problem that most websites have.