This commercial is a prime example of what makes us different here at Plug New York from other digital marketing agencies and production companies. For starters, Plug New York facilitated a contract with Canon U.S.A. to assist with the promotion of their new IVY Mini Photo Printer for back-to-school season. We decided to go the route of filming a commercial that was also shot on a Canon (to keep things on-brand), and attach our in-house social media influencer and top lifestyle blogger Brianne Manz of Stroller in the City to the project. Brianne is a major value-add player that’s absolutely dominating the parenting and lifestyle industry, so we felt that she was the perfect candidate to act as the both the talent in the commercial, as well as use her extensive platform to distribute the content on — by placing it in front of the eyes of the correct audience of consumers. Thus, Canon not only received a commercial to market their new product, but they also received the advertising power behind it making this a major success for all parties involved.