Lead conversion is what it’s all about when it comes to sales. The only way you make a sale is by converting your lead into a customer. So if lead conversion is the end goal, why aren’t more companies properly optimizing their websites to better generate leads and then convert them into sales. The answer is simple. They don’t know how to do it. They may not even know they need to do it. Lastly, they might even think they’re doing it.
Lead Conversion Optimization Tips
If you’re in one of those three boats, then you need to read our free website lead generation checklist. When implemented properly, these tips can help you generate more leads, lead conversions, and ultimately, sales, which is the name of the game for anyone in business. We’ll give you a brief overview of some of these tips so you can start getting more and better leads that lead to sales.
Use a Call to Action
Don’t bury the lead. You’ll notice that the very first sentence under the first heading was a direct call to action. The first thing we said was “you need this checklist”. Put it out there. Offer something immediately to get your readers’ attention.
Speed Up Your Website
The average consumer who is searching for a product will only stay on a page for about 5 seconds before moving on. The simple fact is, consumers want what they want, and they want it yesterday. If you have a slow, draggy website, your potential customers will be gone before you can even offer them anything.
Get Rid of the Popups
Lead conversion is about offering something to a potential customer, not pestering them. You might think that a pop up is a great way to get your message right out there to any new customer, but all that popping up only aggravates people and sends them packing. It’s the digital equivalent of a pushy salesperson.
SEO Optimization for Lead Conversion Optimization
These two are inextricably tied to one another. You can offer the best product and the most amazing, valuable freebies in the world, but if no one in the world sees them, it doesn’t matter. Before people can see your offer, they have to see your page, so be sure you take full advantage of SEO optimization.
Keep Potential Customers in the Loop
If you don’t have a newsletter, get one. It’s a great way to keep customers or potential customers informed and up-to-date on what you have to offer. If you do have a newsletter, tell potential customers about lead. Lead conversion is all about information, so tell your site visitors how that free newsletter you’re offering benefits them.
Lead Conversion is Key
You can have the best product or service out there, but if no one knows about it, it doesn’t matter. The tips listed here – along with much, much more in our free e-book – will help you generate more leads, increase lead conversion, and give you the leg up you need to kickstart your business.